With enough practice, you could probably bend it like Beckham. But more importantly, are you able to groom it like Beckham?

In a collaboration with L’Oréal, former Manchester United man slash fashion icon David Beckham has just launched his grooming line called House 99. While details on the products within the range are hazy (though you can get a glimpse of it in a footage on the House 99 Facebook), we understand it to consist of beard oil, facial moisturiser, tattoo moisturiser and hair styling offerings.


Becks has famously paved the way for footballers (the successor to his No. 7 jersey, at that) to blur the lines between the sport and fashion, bringing to mind his biggest collaborations such as ‘Modern Essentials Selected By David Beckham’ with H&M and British classics label Kent & Curwen.

Being such suckers for grooming affairs, you can bet Team SERIOUSLY MAN will be giving House 99 a shot when the time rolls around. After all, according to the man himself, grooming is “not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look.”

If his prolific menswear launches are anything to go by, you may trust Becks’ first foray into his own grooming line to help you score on the handsomeness front.

The House 99 range will only be available outside of the UK from 1 March 2018 onwards.